Social media marketing is the use of social media websites and social networks to market a company’s products and services.
Consumers today run to check social media when they need to know more about a business or product because that’s where they’ll find people like them with the same likes.
71% of consumers who have had a positive experience with a brand on social media are going to recommend the brand to their friends and family.
90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
Facebook alone has over 2.7 billion monthly active users.
With a good social media marketing strategy in place you can achieve a broad range of benefits from creating in depth conversations with potential customers to educating them on a product your selling.
Social media marketing opens up doors to tools and tactics that make it easy to warm up a new audience for your business.
Instead of selling your products or services, you can just ask your social media followers questions about your products or share something that could make life easier for your audience.
Social media companies such as Facebook, Instagram, Twitter allow companies to generate leads organically while the customer needs your products or services.
One of the benefits of social media marketing is that it allows you to track your performance and fine-tune your strategy using real-time data.
While social media can produce countless benefits for businesses and products, it’s crucial to have a result-oriented strategy.
The more clear your plan is, the more result-oriented it will be. Plan things in a way that is reachable and measurable.
Why is your company active on social media in the first place? Without having a clear goal in your mind, you won’t be able to determine the right direction.
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