Search Engine Optimization
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But what does that mean? In short, SEO is focused upon acquiring website traffic and high search result rankings.
4 All Marketing practices all industry standard techniques for acquiring great positioning online. We cover a wide range of search engines not just Google.
SEO is a vital part of digital marketing because customers conduct billions of searches every month with intent to find info about products and services. Searching online is the main source of traffic for brands and other marketing channels. Greater ranking on search can result in a leg up on your competitor who may not be doing their part online.
This is such a taboo subject with SEO companies, when it’s just a set of industry techniques that can be easily explained.
This means the content we put up online is original and not copied. Unique content plays an important part in online rankings because search engines use algorithms to rate content and can punish websites for posting copied content.
Making sure your information is the same everywhere online will let the search engines know that they can trust the information your posting. Nobody wants to order a pizza to find out that the number is out of order and hasn’t been updated online, it’s kind of like that.
Being able to know we your campaign has improved and where it needs work is crucial to online placement. Without having metrics put into place getting to the top might take you longer that expected.
A target keyword is a specific word or phrase that your website knows will get traffic/users from. Keyword strategy is about how you want to target those keywords.Start with analyzing how competive your keyword list is and choose long tailed words or phrases.
Grab all your business infomation and start placing it on directories to build your brand. The more sites your business infomation shows up the better chances you have of building trust with the search engines.
Reputation management is the push to influence how people think of your brand when viewed online. Improving your online reputation will lower your bounce rate, the amount of people that bring up your website and just leave.
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